Roger More

Market Planning/Strategy and Customer Relations

Dr. More advises companies on best strategies and brand management that will enable them to leapfrog the competition, move into new markets, delight their customers and increase both sales and profits.

Former Harvard Business School Professor and currently professor at a major Canadian University, Dr. More is co-author of the new book Winning Market Leadership.

Dr. More specializes in marketing planning and strategy. His book Winning Market Leadership has been widely applied by leading companies to improve strategies and profits for products, services and businesses. Particular focus is on improving adoption rates and profitability for new products, services and technologies, improving understanding of customer buying processes and managing relationships with customer organizations.

More has acted as a strategic consultant and leader of management workshops for many leading companies in the United States, Canada, Europe, South America, Asia and the mid-East including: General Electric, General Motors, Ciba-Geigy, Northern Telecom, Textron, Atomic Energy of Canada, Hewlett-Packard, Uddeholm Steel, ICI and The National Bank of Kuwait. He has taught extensively in leading university executive programs in North America and Europe. He is on the editorial board of The Journal of Product Innovation Management and The Journal of Business to Business Marketing.

Dr. More received his B.Sc. in Chemical Engineering from the University of Alberta, and his MBA (Dean’s Honors) and Ph.D. degrees in Business from the Ivey Business School. He has been a corporate director Laurier Life Insurance, Laurier Life Holdings, GSW Corporate, GSW Water Heating Division and GSW Heating Products Division.

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