Dr. Grant McCracken

Leading Global Futurist, Trends and Innovation Expert

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Canadian Grant McCracken is acknowledged as one of the world’s leading global futurists, trends and innovation experts with a massive global blue chip client list. Grant McCracken looks at the places where culture and commerce, anthropology and economics meet. Through his highly-customized presentations, he provides audiences with a comprehensive―but incisive―review of contemporary culture, and strategies for managing it, for clients such as Microsoft, Philips, Coca-Cola, Bertelsmann, and Intel.

McCracken is the author of several books including: Culture and Consumption; Culture and Consumption II; Plenitude; Big Hair; The Long InterviewFlock and FlowTransformationsChief Culture Officer; and Culturematic.

McCracken has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum; a senior lecturer at the Harvard Business School; a visiting scholar at the University of Cambridge; and a research affiliate at MIT.  He holds a PhD in cultural anthropology from the University of Chicago.

Speakers Like Dr. Grant McCracken

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Speaking Topics

Where’s the Growth? Transformative Opportunities for Transformative Times

These are truly transformative times, with an alignment of political leaders, business executives, consumers, researchers and industry groups all realizing that now is the time that we need to solve complex problems with bold thinking and “big ideas.”

 

Chief Culture Officer

This talk comes from Grant McCracken's award winning book of the same title.  The ability to understand and act on culture is becoming the corporation's new competitive advantage.  Some corporations do it well: Nike, Apple, Starbucks.  Others have done it badly   It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology.  Culture is our "last mile," the core competence the corporation must master now to flourish in the world.  This talk is filled with many great examples and how to’s.

 

10 Tools: How to Build Brands in a Digital World

The digital revolution is changing what the consumer wants from the brand.  We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration.   It's time for brands to dive into the digital revolution.  The opportunities are astounding.

 

Financial Marketing: Climbing the Value Hierarchy

Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

 

Recent Publications by Dr. Grant McCracken

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Transformations