Toni Newman

Professional Innovation Catalyst

Book Toni Newman
Add to My List

Five-time award-winning business owner and member of the Speaking Hall of Fame, Toni Newman wants to help you grow your business.

Toni is the founder of The Innovation Advantage - a company that helps organizations worldwide innovate to differentiate so that they can drive more customers, more revenue and more growth in their business. In fact, Toni's Five 'S' Solution customer experience innovation model has been called the "best methodology on standing out in a crowded marketplace since Seth Godin."

World traveler and wine lover, chocoholic and challenger of the status-quo, Toni uses a powerful mix of proven strategies, cutting-edge creativity and real world business insights to help you turn inspiration into innovation and ideas into results.

"In the first 6 months, Toni’s 'Five S Solution' has driven our revenue to exceed projections by 27.9%." Imagine the Possibilities!

Speakers Like Toni Newman

Check Speaker Availability and Pricing

Speaking Topics

Dare 2b Different : Attract, Keep and Engage More Customers More Often

Why You?

No really… why you?
Why should your perfect customers do business with you?

Every day our clients are looking for new and better reasons to do or continue to do business with us.

If we can’t provide them with those reasons; if we aren’t clear on how to create, demonstrate and deliver more value to more clients more often than our competition, those customers WILL go elsewhere. In fact, for some of you, maybe they already have.

In this dynamic, thought provoking and content rich session Toni will challenge you to dare 2b different; to defy the status quo; to re-think and re-imagine every aspect of how you do what you do – all while providing you with the strategically innovative tools and techniques that have helped both Toni and her clients differentiate themselves from their competition and drive significant growth in their businesses.

Is This Program Right For Your Organization?

If you have more business than you can handle, no competition to speak of and a market position that is so secure that you sometimes just get bored with it all, then this program is probably not for you!

On the other hand, if you are a dynamic, customer-centric organization that wants to...

  • revitalize visibility in a crowded marketplace;
  • drive greater revenues from both new and existing customers; and
  • engage clients in sales conversations that focus more on value than they do on price,

then this program will introduce your team to our proven process for designing innovative customer experiences that will both differentiate you from your competition and significantly increase the number of customers that you do business with.

The ‘Dare 2b Different’keynote delivers the greatest value to ...
Sales teams, Senior Leadership teams, Entrepreneurs and Independent Service Professionals


Everyday Innovators: How great Leaders turn Inspiration into Innovation and Ideas into Results

If you are a business leader, chances are that you already buy into the importance of innovation as a differentiator in the today’s fiercely competitive and infuriatingly commoditized marketplace.

But here’s the challenge.

Although encouraging your team to ‘share more ideas’ sounds easy enough, it turns out that understanding how to create and sustain a culture that will actually spark more ideas from more people more often so that you can get more of the results that you want is more easily said than done.

All great innovative organizations have visionary leaders (that would be you) who are committed to driving innovation from the top down.

The ‘Everyday Innovators’ keynote is designed to guide those leaders through the essential criteria for creating a culture that not only sparks innovation but that ensures sustainability in the long term.

Is the ‘Everyday Innovators’ keynote right for your organization?

If you are part of a leadership team that has been tasked to drive innovation as a competitive advantage in your organization, then the timing for this high-value, content rich program is perfect.

If you think that your team could benefit from a program that will ...

  • debrief some of the most successfully innovative cultures in the world;
  • show you how to spark the 6 key characteristics of Everyday Innovators; and
  • provide your team with a proven innovation framework that will turn more inspiration into innovation and more ideas into more results more often,

then this keynote will equip your leadership team with the tools and techniques required to gain and sustain your own unique Innovation Advantage in the marketplace.

The ‘Everyday Innovators’ keynote delivers the greatest value to...
Leaders and business owners who are in a position to influence the culture of their organization.


Why? Why Not! · Because a missed idea is a missed opportunity to make a difference.

Lower budgets .. Fewer resources ... Tighter timelines ... Higher expectations ...

Everywhere you look, really wonderful people are being asked to do really important things with so much less than they had before.

The harsh reality is that the way things used to be done has left the building and it's not coming back anytime soon.

But faced with so much change, how do we continue to deliver value to those we serve? Is it possible to be different in ways that actually make a difference?

Toni's signature 'Why? Why Not!' keynote has been delivered to thousands of participants all over the world who to this day still use Why Not! as the rallying cry for change and innovation within their own organizations. Fast-paced, entertaining, thought provoking and highly relevant to today's challenging workplace reality, this session is about thinking outside the box when you don't know what the box will look like tomorrow.

Is the 'Why? Why Not!' keynote right for your organization?

If being asked to do more with less is starting to take its toll on your team, then this program is probably a really good fit. Because even the greatest of intentions can run dry when the demands are too high. And in many cases, all those good intentions need is a shot of Why Not!

If you think that your team could benefit from a program that will ...

  • re-energize the collective imagination of the team;
  • inspire attendees to think differently and share ideas openly; and
  • introduce an easy and practical framework for coming up with ideas that can actually make a difference,

then this keynote will help everyone on your team tap into their own unique source of innovative ideas. But be prepared to leave your comfort zones at the door! Why? Why Not! is all about Imagining the Possibilities!

The ‘Why? Why Not!’ keynote delivers the greatest value to...
Employee groups of private, public and not-for-profit sector organizations.


21 days Plus: Supersize the return on your keynote investment

Supersize your investment in Toni’s ‘Dare 2b Different’ keynote by adding 21 days of post-keynote, video
learning delivered directly to your team’s inboxes. Videos that have been strategically crafted to...

  • REMIND participants of the key learning from the Toni’s keynote.
  • inspire them to REPEAT the actions required to anchor that learning and… as a result…
  •  RESET the mindsets and behaviors that will turn inspiration into innovation and ideas into results so that you can maximize the return on your keynote investment.

"I believe your message and content that you deliver is more relevant and timely today to a business than ever! What you add to the message is an energy level that drives the point home and has the message living on beyond the conference. The most sincere point was the over the top positive feedback that you received from our customers in the after-conference satisfaction survey." Schnier/Gesco Limited Partnership

"I have planned many meetings like this and have worked with many speakers and I would have to say that you really are the most prepared speaker I have ever worked with. I think the fact that you took the time to speak with so many participants prior to the event led to a much more personal seminar that got to the heart of the challenges that our GM’s face daily. I think the GM’s have a better understanding how they really are authors of their own change and that they have to take responsibility for it and thanks to you, I know they now have the tools to get there." Westmont Hospitality Group

"We were thrilled with the passion and energy you brought to the group. Your innate sense of humor and style made the addressing of some sensitive issues a pleasure rather than a task! We were more than pleased with the ultimate result. I can personally say that working with you was one of the most stimulating projects I have been involved with over my many years in retail." Canadian Tire Dealers’ Association