Purveyor of Unreasonable Business; Original lululemon athletica General Manager
Darrell Kopke is a member of the group of founders of lululemon athletica. From 2001, until the sale of the company to a private equity in late 2005, he was the acting general manager. He oversaw the company's expansion from one store in Kitsilano to 60 stores internationally, with 100 percent annual growth and $200+ million in sales. When he left lululemon in January 2009, Darrell was the Managing Director for Asia Pacific, responsible for the region's store operations based in Hong Kong.
Currently he is the Principal of a Vancouver-based incubator and business accelerator firm. He also holds ownership positions and Board of Director seats in several growth companies and a Board position in a Vancouver-based charity established to end homelessness.
Darrell has a Bachelor of Commerce Degree in Marketing from Concordia University in Montreal and an MBA in Supply Chain Management from the University of British Columbia.
In 2006, Darrell was announced as a member of the Business in Vancouver's 'Forty Under 40'. He is most proud of his wife Maria and two children Kai and Kennedy.
The Importance of Brand: Building a Framework
Darrell was the original GM at lululemon and a key architect of the company's explosive growth. With an innate understanding of the human condition, the power of organizational culture and the importance of personal responsibility, Darrell will mesmerize your audience with thought-provoking concepts and real world takeaways guaranteed to dramatically improve the performance of any organization.
Building a Culture of Audacious Results
Imagine the audacity of a company with one small storefront declaring that a $10 billion dollar behemoth was their main competition. The results have been well documented. It took just five short years for lululemon to become Nike's number one competitor in women's wear and in 10 years, revenues from this yoga-inspired athletic wear retailer skyrocketed from $1 million to $1 billion dollars. Darrell's keynote explains how your company can build a culture to achieve these results.
The Social Impact of Business/Unreasonable Business
Highly sought after as an influencer, leader, speaker and consultant, Darrell's accomplishments are proof how living into an envisioned future can manifest itself in reality. A believer in what's possible, an advocate for unreasonable business and passionate disrupter of the status quo, Darrell's inspiring keynotes are as entertaining as they are profound.