- Toronto: 416.420.4525
- Ottawa: 613.860.4525
- Vancouver: 604.420.4545
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Steven Pulver
Award Winning Marketing Professor and Entrepreneurship Expert
As a former professional stand up comedian and a twice nominated teacher of the year at Canada’s #1 Business School, The Schulich School of Business, Steve Pulver will entertain and educate audiences on the themes of entrepreneurship, marketing and sales, and strategic management. His unique style is coupled with decades of experience in starting and running top Canadian Marketing and Advertising companies.
Steve began his career in marketing and sales by selling cameras to pay his way through graduate school. Upon graduation he joined the more traditional marketing ranks at P&G followed by CBS Records where he managed the Canadian launch of many of the 80’s best selling artists. An opportunity to become a partner at a fledgling advertising agency named Echo was too good to pass up. In1987, Steve became a driving force in what would become one of the largest and most successful Canadian advertising agencies, specializing in entertainment and lifestyle clients.
As an agency of record for such blue chip clients as American Express, Coca Cola and Labatt Breweries to name a few, Steve drove his vision of creating promotions which were an extension of brand vision. This was a leading edge philosophy at the time which brought increased sales and brand equity to client’s and agency alike. This vision has ensured that Steve has continued to drive the field of promotional marketing – most recently by creating a proprietary methodology which combines research and experiential marketing. When Echo was purchased in 2002, Steve became the president of GEM Canada and then started Dynamo Living Media, the highly successfully experiential arm of Bensimon Byrne. He is also president of Gabeco – a marketing and sales consultantcy with a number of boutique clients.
One of Steve’s specialties is creating a business within a business – taking the entrepreneurial experience one step further. For anyone who works at a major corporation who believes in innovation to progress, to those in small service industry businesses who want to grow and don’t know how, Steve’s experience in teaching corporate entrepreneurship as well as hands on, real life experience will provide invaluable knowledge. And as a former comedian, he will make sure you laugh while you learn.
Topics
- Innovation - "Innovate or die"
- Corporate Entrepreneurship – “Climbing the ladder without a net”
- Entertainment - "There's no business like show business - Trust me!"
- Marketing & Sales
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