Sam Geist

Service, Marketing, and Sales Expert

Sam Geist is no idle armchair philosopher, his insights stem from years of front-line business experience. He grew his single sporting goods store into a 15-store $40 million dollar a year national chain before he sold it to a competitor. He opened a marketing and consulting agency, based on the full-service customer concepts he had honed in the retail arena, and discovered his true calling when his clients began asking him to speak to their clients.

Sam's early business roots taught him well about our volatile, ever-changing marketplace. His experiences provide him with an invaluable dual perspective—both as client and marketer. Sam questions. He challenges. He informs. He refocuses participants. He provides actionable strategies to address the obstacles faced by so many of today's organizations.

Sam has written Why Should Someone Do Business With You… Rather Than Someone Else? - an interactive book on business strategy that has assisted thousands of marketers to re-view, renew and move ahead of the marketplace. His second book, Would You Work for You? is a thought-provoking guide that encourages leaders to better see themselves, their relationships and their skills to enable them to lead their organizations effectively. He has also written two short business guides.

TOPICS:

Developing 20/20 Insight
As you are well aware, the ability to see the big picture, anticipate external trends and adapt accordingly takes skill. But since this ability creates such huge opportunity, it is well worth acquiring. "Developing 20/20 Insight," outlines a six step process of asking and answering the following questions:
1. What's happening in the world today?
2. What does it mean for others?
3. What does it mean for us?
4. What would have to happen first for our desired results to occur?
5. What do we have to do to play a role?
6. What do we do next?

Differentiate…Or Die
There is no better time than right now to adopt a bold plan...to take a firm stand to differentiate yourself and your organization from your competitors. This seminar has been developed specifically to offer participants effective differentiation strategies. Geist discusses how to use differentiation to grow your organization, enhance your profitability, and keep customers loyal.

Execute or Be Executed: Twenty One Ways to Move Talk into Action
This program focuses on the fundamentals of execution as they apply to specific areas in every organization. It outlines an effective response to the external marketplace environment, offering strategies to lead the marketplace rather than follow it. It highlights a customer value strategy whose primary premise is "taking action." It provides a strategic perspective that encourages employees to make a commitment and empowers them to act. And finally it emphasizes the need to incorporate product and service excellence into the company’s vision.

If I Hear Customer Services One More Time, I’ll…
This definitive program on customer service focuses on the goal of every organization-- achieving zero customer defections. It concentrates on service strategies that encourage customers to return--again and again. Sam outlines strategies that ensure exceptional service is rendered in the territory that really counts...the three feet between you and your customer.� Since service occupies no shelf space, needs no inventory and is never stale dated, Sam illustrates why "service" is really your only profit center.

Look Out! Here Comes Tomorrow
Developed to assist organizations mount an effective offense as tomorrow rapidly approaches, this program outlines a strategic action plan to enable participants to catapult themselves and their organizations ahead of the competition.� Geist defines today's marketplace parameters--indicating where tomorrow's marketplace will be. He highlights business trends and technology developments that impact your organization now--next week, next month, next year. Using memorable examples, he discusses industry specific and worldwide situations that affect participants--and he outlines how to address those situations proactively.

Meeting the Challenge of Goliath
A well-targeted aggressive offensive is advantageous to competing against "the big guys"--the giant marketers. In this program, Sam discusses how to mount such an offense.
Knowing your opponents well enables you to execute light-footed manoeuvres to enhance your opportunities in today's competitive environment.

Why Should Someone do Business With You…Rather Than Someone Else?
"The purpose of every business, large and small, is to get and keep customers. To do it well. To do it everyday. It is the ongoing responsibility of everyone in the organization to ask the questions and to search out the answers to determine 'why someone should do business with them...rather than someone else'--and to ensure those answers are clearly evident to their customers. Every business must do this to create customer loyalty and to ensure their own business longevity. After all, a business without customers...isn't."

Would You Work For You?
Does that question cause you a little discomfort? A bit of anxiety? Would you go into the trenches for you... every day -- and be happy about it? Does your self-awareness, your leadership skills, your values and vision inspire followership--or do they encourage dreams of escape? Would You Work for You? has been developed to help relieve the conditions that cause this widespread unease."� No matter whether you are a leader of many, a leader of a few or a leader of only yourself, effective leadership is a major element in both personal and business success.

You Pay Bills with Dollars...Not Percentages
This program highlights GMROI, outlines its benefits, and provides hands-on instruction in its calculation and application to specific categories. Whether you are a veteran or a rookie, use it to assist you identify and evaluate whether the desired gross margin is being earned by your inventory.

References:

"The feedback we received clearly indicates that your presentation was a great success!... Your inspirational style and motivational energy was contagious, leaving us refreshed and revitalized." Toronto Dominion Bank

"We sincerely appreciate your enthusiasm, professionalism and insight into the changing business environment. Your material was right on target!" State Farm Insurance Companies

"Our sales team and BioGuard Dealers were extremely pleased with the relevant, applicable and customized information that you provided.....There were many 'takeaways' from your talk that the dealers could put into practice immediately. It excited and energized them from the beginning of the conference to the end. The excitement that you created had a direct effect on our sales goals for the conference which we exceeded by a considerable margin. " BioLab Inc.

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Sam Geist

Service, Marketing, and Sales Expert

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