Jacquelyn Ottman

Foremost Expert on Green Marketing and Eco-Innovation

At age four, her siblings called her "Junkie Jacquie" when she dragged home treasures from the neighbor's trash. Today, Jacquelyn Ottman helps clients find value in exciting new strategies for environmentally sustainable businesses, products and communications.

Jacquelyn Ottman is a pioneer in green marketing. She wrote three books on the subject long before most of today's green marketers had ever heard of the term. Today she is a sought after speaker at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, among many others.

Her book, Green Marketing: Opportunity for Innovation 2nd Edition, is called the "definitive work on the subject" by the American Marketing Association. It was named one of the top business books of the year and has been translated into six languages.

Ottman is the principal organizer and driving spirit behind IDSA-endorsed Design:Green eco-design educational initiative that she created under an EPA Innovation Grant in 2004.

She sits on the Advisory Board of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.

A graduate of Smith College, she attended NYU Graduate School of Business Administration. She also holds an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.

Topics:

Doing Green Marketing Right: Seven Strategies for Success (Talk or Workshop) One Hour talk. (Three Hour Workshop.)
Down with greenwash! Up with credible, impactful green marketing that puts genuine green products into the hands of well-intentioned consumers! The greening of the marketplace brings with it unprecedented opportunity - and a fair share of risk. Jacquie Ottman, the nation's foremost expert on green marketing dips into her twenty years of experience advising the Fortune 500 and US EPA and USDA to answer the questions on every green marketer's mind, such as when is the right time to tell your green story? Can we be credible if only some of our products are green? How can we avoid greenwashing? Does our product need an ecolabel?

In this highly engaging and interactive talk (or workshop with interactive element), Jacquie will share a sneak peak into the stories and strategies from her soon-to-be-released book, and will give participants the opportunity to ask the questions they need answered in their own quest to win over the hearts of green consumers - without a trace of greenwash.
Alternatives to Eco-Labels - 45 Minutes.
Eco-labels are a popular and effective way to certify that a product really is as green as it claims to be. But not all industries or attributes are covered by an ecolabel, and not all ecolabels are either cost-effective or in demand by consumers. So what are some alternatives to eco-labeling, and what are the benefits of steering away from third-party certification? In this very practical talk, Jacquie reviews the ecolabelling landscape, discusses when marketers might be better served by an alternative to ecolabel, and then presents several highly credible and creative options.
20 Years of Green Marketing: A Look Back and a Look Ahead - One Hour
Jacquie Ottman, noted green marketing author, expert and pioneer, takes attendees on a 20-year journey through green marketing time, noting key figures, key product successes and failures, and challenges them to ask "Where do we need to go?" in order to prepare for a world in which sustainability will be critical in meeting consumers needs.

References:

"...an excellent, big-picture approach. She offers her strategies in a helpful, example-laden
presentation that makes their practical application immediately apparent." Environmental Affairs, 3M

"Thank you so much for the presentation yesterday, it was truly enlightening. We learned so much in our session with you and look forward to your insight and guidance as we move forward. I think we now have a good place to start on our green marketing efforts for the bank and for our campaign." HSBC Bank

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Jacquelyn Ottman

Foremost Expert on Green Marketing and Eco-Innovation

Jacquelyn Ottman speaker video