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10 Steps to Finding the Right Speaker

Speaker selection is one of the most important elements in a successful event and can be a daunting task, as speakers are available in every fee range and specialty topic. Here are 10 steps to finding your best fit:

1 – Determine the Needs of Your Audience

  • Thorough knowledge of the needs of your group is essential.
    • Does your audience need to leave with specific or technical information?
    • Do you need someone to motivate the group to sell?
    • Does your group need more effective teamwork or better communication skills?
    • Are you looking for after-dinner entertainment with a message?

2 – Establish Your Date, Time and Budget

  • Start looking for a speaker as soon as the date for your meeting is set. Many speakers book engagements up to a year in advance.
  • Consider how much time you have to fill and where that time falls in your overall program. If your time slot is flexible, a professional speaker can often tell you the right amount of time for the job.
  • A professional can also make recommendations about the order of topics/speakers if one presentation will follow another. For example, you may not want to follow a humorist with a detailed educational program.
  • Factor in the fee you are willing or able to pay a speaker. Your search for a speaker can be narrowed or broadened based on your budget.

3 – Identify the Type of Speaker Who Will Best Match the Needs of Your Audience

  • A celebrity may be a big draw, but a well-known name does not guarantee a professional presentation. High prices don’t always mean high quality.
  • You might want to go with an expert within the company or field, but it’s a good idea to give him or her a preview to make sure the speaker has the presentation skills necessary to communicate effectively.
  • There are many areas of specialization within the speaking profession. Do you need a keynote speaker, a trainer, a facilitator, a consultant, a seminar leader, a humorist or all of these?

4 – Locate Your Resources

  • Personal referrals are a great way to narrow your search. Ask colleagues for recommendations.
  • Speakers bureaus locate and book speakers according to your specifications and needs. A bureau can locate speakers and quote fees. Many bureaus specialize in particular speakers such as celebrities, authors or athletes.

5 – Review Your Options and Interview Your Speaker Candidates

  • Professional speakers will become real partners in this process. Often, they will ask questions about the needs of your audience and tell you what they can accomplish for you. Ask your candidate for references and, if they are speaking in your area, ask if you can attend the program and observe them in action.
  • Make sure that potential speakers have addressed groups similar to yours. Talk with them about their experience. Ask for a biography, testimonials and videos of their presentations, preferably before a live audience. Find a speaker who will tailor her or his presentation to your group.
  • Ask the speakers if they belong to professional associations. Also ask what awards or certifications they have earned. The National Speakers Association confers the Certified Speaking Professional (CSP) designation, earned for extensive documented speaking experience and client satisfaction.

6 – Select Your Speaker

  • Hire a professional and you’ll hire an ally. Professional speakers understand that your reputation is riding on their performance. Their experience with hundreds of audiences can add to your peace of mind and to the success of the event.
  • When selecting your speaker, consider that you are not only paying for the time the speaker is on the platform but also for the hours spent researching, preparing and customizing the presentation. Some speakers may negotiate their fees when they are doing more than one program for you or when they are allowed to sell their products.

7 – Get It In Writing

  • You should have a letter of agreement or contract that clearly outlines the expectations of both you and your speaker. Things to consider:
    • Travel arrangements and transportation;
    • Accommodations and meals;
    • Fees, reimbursements and payment terms;
    • Whether you want the speaker to attend social events;
    • If the speaker may sell products and if so, how this will be handled;
    • An agreement on any audio- or videotaping of the presentation;
    • Cancellation policies;
    • Audio/visual requirements; and
    • Legal implications, if any, your contract may contain.

8 – Work with Your Speaker

  • Share information about your group or company. This will help the speaker become familiar with your organization while facilitating a customized presentation. Send your newsletter or anything that would include key people, buzz words or insider news and views.
  • Give the speaker a clear outline of what you expect. Be specific about the size and demographics of your audience. Let the speaker know in advance about other speakers on the program. This gives the speaker the opportunity to build on, and not duplicate, what the other speakers say.

9 – Set the Stage

  • Make sure the room is set up for optimum impact. Consider the number of chairs and how they are arranged. Also consider room temperature and lighting. Stay on schedule. Although a professional will be able to “make up” time or slow things down if needed, keeping your program on schedule will allow your audience to get the full impact of the programs that you have created for them.
  • Speakers should also be able to provide you with a good introduction to themselves and their topic. The introduction should be short, energizing and create positive expectations.

10 – Evaluate the Results

  • Have your audience complete evaluations of the speaker and her or his presentation. This will allow you to gauge your results and plan for future programs. Send copies of the evaluations to your speaker.

Article modified from content provided by National Speakers Association.

Filed under: Event Planning Tips — Tags: — Beth @ 3:54 pm
Learning From Child’s Play

Josh Linkner, founder of ePrize and business innovation guru, on what we adults can learn from how children play.


I recently spent some time laughing hysterically while playing board games with my kids. There’s nothing better than watching a kid unleash an enormous laugh, is there? It got me thinking about the many things we can learn from child’s play that apply directly to our lives today as hard-driving, world-conquering, eat-nails-for-breakfast adults:

1. You Need a Challenge. With nearly every game ending in a tie, the primitive and simple game of tic-tac-toe gets old in about three minutes. That’s because human growth and fulfillment come in the midst of challenge. “A smooth sea never made a skilled mariner,” the English proverb states. We are meant to take on complex challenges, gaining confidence through achievement. If you are feeling stretched, this is a good sign and indicates you are becoming stronger and more powerful. Conversely, if you find yourself punching the clock and mastering your surroundings, it’s time to push yourself to a more challenging game.

2. Listen to Your Instincts. Remember the game “You’re Getting Warmer” where one kid is blindfolded and has to find another. With each step, the other kids chant “you’re getting warmer” or “you’re getting colder.” Try playing this game by yourself. It turns out we have an incredible ability to tap into our own intuition if we simply listen. When you make various choices in life, your instincts tell you if you’re getting warmer or colder. Deep inside, you know if your moves are driving you closer to your life’s vision or if your choices are destructive and luring you away from reaching your potential. Kids listen to their intuition, but we adults often fail to hear.

3. Playing the Game is the Fun Part. Imagine you’re “it” in a game of hide-and-seek, but when you open your eyes everyone is in plain sight. Sure, you “won” the game but it certainly wasn’t enjoyable. As adults, we are often so focused on future outcomes that we fail savor the moment. In the midst of the game with the rush of uncertainty, we find joy and delight. When the game is over, kids insightfully say, “Let’s play again!” It’s time to start enjoying the journey instead of postponing our happiness.

4. It’s Best When It’s Your Turn. Every kid wants to go first because they get to be the active driver of their experience. Knowing this, why do so many of us relinquish our power and allow life to happen “to” us? Studies show that happiness at work is often linked to jobs where individuals have more autonomy. Of course, this same principle goes far beyond our careers. We’re wired to be the architects of our own existence, not the subjects of others. In an era with nearly limitless possibility, there’s no reason you shouldn’t be calling your own shots.

In today’s turbulent times, many of us are in a state of imbalance, stress, or even panic. Yet sometimes the most potent insights are right in front of us. As my 14-year-old son likes to tell me, “Get your head in the game, Dad.”

Go ahead. It’s your turn to spin the wheel.


This entry first appeared on Josh Linkner’s blog.

Lose Your Resolution to “Lose Weight”

Theresa Albert, registered nutritionist & health expert, on New Year’s weight-loss resolutions:

For the love of life, drop that New Year’s Resolution to lose weight. Come on, you made the same commitment last year too and look where it got you. My phone rings off the wall (if phones had walls anymore) each January. No one wants to even talk to a nutritionist at a party in December and suddenly, come January, we are all the rage. But I am telling you, don’t do it.

Here is why: Losing weight takes a herculean, single minded commitment to everything you put in your mouth and every movement you make. And not just this month or until you lose those 10 or 100 pounds; you will need to focus on it for the rest of your life. Every nibble of cheese, every sip of wine, each brownie or sizzle of steak will make your mouth water and you will have to resist.

If you have 100 pounds to lose, you need to know what is involved in not only to taking that weight off, but keeping it off. For you, the benefits will be huge but you really want your resolution to be to “seek help to lose weight”. You need more than new recipes. You need new tools, new thoughts, a plan of action, greater support and some insight into why this happened. Your key to success will be realizing that your body wants to stay as it is, but your mind, your life and your loved ones don’t want to see you suffer any more. You need to know what you are getting into and that you may need superhuman powers to keep it off. Mobility and quality of life will improve when you do.

If you have 5 or 10 pounds to lose (and they are the same pounds that you wanted to lose last year or did lose and found again) you may be better off committing to never gaining another ounce. Shedding the 10 pounds may make you feel better but every time you do so your body adjusts accordingly. Tighten the ship and learn to love what you have got (those in the other categories think your problem is vanity anyway).

If you are like most of the population who has between 10 and 90 to lose substitute your vague “lose weight” resolution for this much clearer, sounder approach: Lose 10% of your total body weight. There is good evidence that this will give you the most health benefits and be the easiest lose to retain.

Here are universal tips and tricks to keep calories low and help manage your brain’s and body’s expectations of fuel. After all, you gave your body and brain more and now they are getting less; it is only human to push back. You, your habits, your environment and your attitudes will all have to change. It is not about what is on the plate! It is about what your biology thinks should be on the plate.

Make this the year you change THAT and you will be getting somewhere.

This post has been modified from its original version.

Filed under: Health / Fitness / Stress — Tags: — Beth @ 10:25 am
Creating in 2012

Warren MacDonald; author, adventurer and motivational speaker, asks a few insightful questions on creating in 2012:

Instead of a resolution, I’ve got a prediction for 2012.
It’s going to be “interesting”.
What does “interesting” look like?
It depends…

I spent a lot of time this past year working with my friend Steve Satterwhite on breaking down what I know; pulling it apart in order to create a model we can all use to find solutions in situations that seem hopeless.

The model is based on three truths, three stages we need to move through in order to create something new; something better.

Acceptance.
Responsibility.
Questions.

Let’s start at the top:

Most (but certainly not all) have now accepted that a fundamental shift has occurred in the economy (it’s actually occurred in all aspects of our lives; let’s just stick with the economy for now).

Many (but again certainly not all) have also realized that we are all responsible (in some way, shape of form) for some of the changes taking place, and that we are also responsible for working our way through these changes.

And now, on the cusp of 2012, I believe we are entering the period where we begin asking questions. About everything. Where we begin to question not just the way we do business, but why we do business.

This is where interesting comes in:

If your creation is based purely on profits, and we don’t actually need it; I believe you’ll find 2012 “interesting”…

My questions for you:

What will “interesting” look like for you in 2012?
What will you create?
What kind of questions do you need to ask in order to create it?
What will your creation add to the world?


This post has been edited from its original version.

Filed under: Adventure and Sports,Change,Motivation — Tags: — Beth @ 12:09 pm
5 Must-Have Speakers From prospeakers.com

prospeakers.com continues to bring you the best and brightest speakers and thought leaders. As you start planning events for 2012, consider these five exemplary presenters:

Scott Stratten Scott Stratten
Un-marketer and web expert

Scott Stratten is an expert in social media, viral and authentic marketing. He is the author of the best-selling business book Un-Marketing and is frequently called on for his insight into navigating the ever-changing virtual landscape. One of the most influential users on Twitter, he helps businesses understand and apply principles for successful marketing in a new era.

Jim Carrol Jim Carroll
Futurist, Trends, Creativity & Innovation Expert

Jim Carroll helps transforms growth-oriented organizations into high-velocity heroes. His recent keynotes in the healthcare arena have gone beyond “reform” rhetoric to embrace innovation and plausible solutions to current challenges. He is one of the world’s leading futurists and innovation experts and specializes in providing platforms for businesses to thrive in a constantly shifting social and economic environment.

Meg Soper Meg Soper
Comedienne and humourist

Meg Soper is a former nurse and stand-up comedienne whose blend of motivation and humour wins accolades from clients across the country. From conflict resolution to communication skills and work/life, balance, her keen eye on dealing with the roadblocks and inevitable stressers of life will help you create a healthier and happier workplace environment.

Tom Flick Tom Flick
Leadership & Change Expert, former NFL quarterback

Tom Flick is a familiar name to many, having spent seven seasons as an NFL quarterback. Today, he is a dynamic and powerful speaker, addressing over one hundred thousand men and women each year. His high-performance strategies for change, teamwork, and personal growth will ignite your workplace and help raise effective leaders.

Alison Griffiths Alison Griffiths
Financial Journalist, Author and Broadcaster

Alison Griffiths’ formidable skills in financial journalism and money management make her a must-have for events dealing with personal or family finances. She’s a charismatic broadcaster and a powerful consumer advocate. If you’re going to take any financial advice, you can take it from her.

Filed under: Uncategorized — Tags: , , , , — Beth @ 12:43 pm
Evaluating Your Workplace: 10 Questions

Do your employees love their jobs? Do they love their workplace? Workplace culture is key in employee satisfaction, and higher employee satisfaction means better results.

Mike Kerr, expert on creating healthier workplaces, recently blogged 10 questions to help evaluate your workplace culture.

1. Are you proud enough of your workplace to recommend it as a place your own children and best friend should come and work?

2. Does your workplace live up to the hype and promises offered in your help wanted ads?

3. On Monday mornings, do you feel like you HAVE to go back to work, or do you look forward to going back to work because you WANT to be there?

4. Rather than having the life energy and your soul slowly sucked out of you over the course of a work day, do you sometimes feel more energized after a day of work?

5. On a scale of 1-10, where 10 represents a rockin’ fabulously inspiring workplace, what score do you think your team members would all give?

6. Are people on your team committed to either a higher sense of purpose in their work, to a sense of community, or merely to a pay check?

7. If your workplace was recreated on a reality TV show, what would the show be called?

8. What legacy is your organization going to leave behind 5 or 10 years from now?

9. What legacy are you going to leave behind when you retire or move on?

10. If your workplace environment could be summed up by a single slogan on a t-shirt, what would the slogan be?

Failure Leads to Winning – Mike Lipkin

“If you have a body, you’re an athlete, says Nike. We’re all competitors in the game of life and 2011 has been an amazing race, but it’s almost over. It’s a sprint to the finish line. It’s also a sprint to the starting line of 2012 – The year of the London Olympics. That’s what I’m training for. I want to be higher, faster, stronger, lighter, fresher, edgier, newer, sharper, gutsier and nicer. I have to be. 2012 will demand a whole new level of execution. I believe it will be a breakout year…

I know I’ll be ready for the surprises, crises, cataclysms and shocks of 2012 on one condition: I have to let go of everything that doesn’t serve me anymore. I have to travel light. That’s the only way I’ll get to my goals…

It`s about being able to fast forward by acting now – knowing that failure leads to winning and winning requires more failure. It`s also about resilience and idealism in equal measure. The one is the bodyguard of the other. Everyone is enthusiastic at the start of the game, but it`s how they play to the end that counts. As Vince Lombardi said, fatigue makes cowards of us all. Trying to hold on to what`s past will ruin one’s future. There is only what works right here, right now. That’s why my new mantra is “Touch The Ground Lightly. Embrace The Temporary. Say Yes To Impermanence And Portability. “

What do you need to let go of? How can you be remarkable? What do you need to reduce, repurpose or reinvent? How are you building your resilience for a phenomenal 2012? What will it take to bring magic and joy to your colleagues and customers? I’m doing my best to answer these questions. That’s why I’m creating this message. And that’s why I’m recreating every assignment and every engagement for every client. If it’s not customized, crisp and fresh, it’s a waste of time. And that’s the ultimate sin where time is the resource we’re all competing for.

I hope the rest of 2011 is the best time of your life – why would you have it any other way? Choose to make it so. Be a model of what’s possible. Others will follow your lead while you follow theirs. It’s never too late if you begin now.”

(excerpts from Mike Lipkin’s latest blog insights)

Innovators Are Doomsday Deniers

When you see today’s market volatility, are you keeping the big picture in perspective or are you prone to “aggressive indecision?”

Jim Carroll on innovation, optimism, and adjusting to the new norms.

Planting Seeds: The Immeasurable Fruit of Generosity

Sometimes, the little things we do may not seem to have an immediate pay-off, and we’re tempted to focus only on pressing matters with tangible results. But when we “plant seeds,” we never know what will come of them…

From Josh Linkner‘s blog:

How do you know if you’ve accomplished something today? What should you measure if you didn’t deliver something measurable? In an era of dashboards, metrics, and key performance indicators, should every ounce of your energy be directed at hitting near term deliverables?

In studying the behavior of the most successful people, I’ve noticed that they spend a good deal of time planting seeds. Sure, they deliver short-range tangible results, but they also constantly invest in the future.

When you take the time to help someone out with no immediate payback in sight, you are planting a seed. When you write an article, blog, or whitepaper – simply to share insight with others – you are planting seeds. When you volunteer at a local hospital, give back to the community, or pick up that piece of trash that everyone else sees yet ignores, you are planting seeds.

The results often come back to you in non-linear ways, but the return on your investment will absolutely be noteworthy. The college student you help, simply because it is the right thing to do, ends up referring his boss to you years later who, in turn, becomes your largest client. The speech you gave at a community event touches the mayor, who becomes an ally to you as you seek permit approval several months later.

The funny thing about generosity is that it actually ends up driving better results than the selfish person craves. If you go out into the world and greedily chase cash, you’ll seldom find it. But if you genuinely seek to make a difference, you’ll end up with an even greater bounty.

You can plant seeds by building new relationships. Helping a colleague. Extending support to others without issuing them an invoice in return. Sharing your knowledge. Supporting a friend during difficult times. Doing a favor. Pitching in without being asked.

The seeds you plant may not provide a boost to this month’s income statement, but there’s simply no question they will propel your future. It’s one of those things that grumpy, penny-pinching CFOs will advise against; which is all the more reason to keep on planting.

Sure, it’s a good day when you land a client, close a deal, or improve performance by 3.68%. But it’s a great day when you’ve planted fresh seeds. While it can’t be measured this month, you will savor the wonder and magic when those seeds bear beautiful fruit.

Plant away.

Polio, Pennies & Lessons in Leadership

Life & leadership lessons we can learn from FD Roosevelt, Dr. Salk & the eradication of polio in the US, from Doug Keeley’s “Mark of a Leader” e-zine:

Poliomyelitis – Polio – is an infectious, viral disease which has been around since ancient times. Its effects are devastating. Polio attacks the nerve cells and sometimes the central nervous system, often causing muscle wasting, paralysis and even death. Highly contagious and affecting mostly the young, polio epidemics tend to happen during the summer months.

In 1921, the disease struck an especially prominent US citizen: 39-year old vice-presidential candidate Franklin Delano Roosevelt. After contracting a sudden fever and chills, Roosevelt lost the use of both of his legs. He would spend the rest of his life in a wheelchair.

After becoming President, Roosevelt founded a charity known as the National Foundation for Infantile Paralysis, dedicated to polio research. But with America just coming out of the worst economic depression it had ever weathered, traditional sources of charity funds had dried up.

So instead of going after big donations, the Foundation appealed to everyone in America to send in a small amount. The message: no one was too poor to give a dime to help a kid walk again! Roosevelt himself helped launch the appeal with a radio broadcast, and within days the White House had received almost 3 million letters, each containing a donation.

The organization and its new way of fundraising ultimately became The March of Dimes – millions of people giving what they could, even if it was a dime.

Inspired by FDR, movie stars and celebrities gave the time and names to the cause to raise its profile. It worked brilliantly. By the late 1940’s, the foundation was raising an unprecedented $22M per year. The fight against polio had become a national crusade.

Yet they were no closer to having a viable vaccine. Until in 1951, the head of the foundation, Basil O’Connor, met a research scientist from the University of Pittsburgh: Dr. Jonas Salk. They hit it off immediately, and Salk agreed to head up a massive research effort.

Up until that point, researchers had focused on making vaccines from live virus. The live virus would be crippled so that it could not develop further, but would trigger the immune system to create antibodies. This was felt to be the only valid and safe approach; but it was a complex and very time-consuming process.

Salk was a brilliant and ambitious scientist whose experience working with flu vaccines told him a killed-virus vaccine would be possible, and much faster to produce. Other scientists criticized Salk’s methods, insisting that the only way a safe vaccine could be developed was from live virus… but that it was still 5-10 years away.

Salk knew that was far too long to wait. New cases were appearing every day, and children were dying or being paralyzed. For worried families across the country, every second counted.

By 1952 America was experiencing its worst polio epidemic. Nearly 58,000 cases were reported, leaving over 21,000 young people with some form of paralysis for the rest of their lives. The only way some of them could continue to breathe was by spending their lives encased in a metal prison known as an “iron lung”. Surveys at the time showed that, apart from the atomic bomb, polio was Americans’ greatest fear.

With the support of March of Dimes, Salk completed the animal testing phase and was ready to test the vaccine on humans. In November 1953, at a press conference in New York, Salk announced that his wife and sons had been among the first volunteers to be vaccinated. More importantly: the volunteers had all produced antibodies, and none got sick.

The field trial to test the vaccine was the largest and most elaborate program of its kind, involving 20,000 physicians and public health personnel, 220,000 volunteers and 1.8 million school children. Polls showed that more people knew about the field trials than knew the name of the President.

It was the largest human experiment in American history… but the public would have to wait for nearly a year to learn the results.

Finally, on April 12, 1955, the announcement was made to a live audience of over 500 people, and a broadcast audience that included 54,000 physicians sitting in movie theaters across the country. The trials had been a success!

Americans everywhere listened intently to their radios for the details; church bells rang out, factory whistles blew, department stores broadcast the news across their PA systems, and every newspaper in the country ran huge headlines trumpeting the news. Laboratories began preparing millions of doses for distribution.

Jonas Salk became a beloved national celebrity overnight, and was showered with awards. When asked who owned the patent, he replied, “There is no patent. Could you patent the sun?”

The success of the vaccination program was both dramatic, and rapid.

In 1955 there were 28,985 reported cases of polio; the following year, that dropped to 14,647. By 1957, there were fewer than 6,000 …and by 1961, only 161 cases. Polio, once one of America’s most feared diseases, became largely a thing of the past.

Jonas Salk continued to work in the field of immunology, trying to develop vaccines against cancer and AIDS until his death in 1995.

What can we learn from his story?

Believe in yourself. Salk was criticized as being “unscientific” for his approach. But he believed in himself to the point that the first trial vaccines were given to his own family to show that they were safe!

Sometimes fast beats perfect. Salk knew that his method wasn’t the only way to create a vaccine… but he also knew that by using it, he could cut development time significantly. And that would make all the difference. For the worried parents who were counting on him to protect their children, that speed was absolutely essential.

Everyone doing a little adds up to a lot. When the success of the Salk vaccine was announced, it was rightly seen as a “victory for the whole nation”. It had not been funded by giant corporations, wealthy benefactors or federal treasuries. It happened through the efforts of millions of volunteers, and hundreds of millions of people who gave what they could – even a dime – to make a difference.

Most great leaders would be content to leave one strong mark. Salk left us two.

First, the cure for polio.

And second, the millions of families who continue to be helped by the charity that funded the polio cure – the incredible March of Dimes.

On behalf of all of those families around the world – thank you Dr. Salk.

Filed under: Entrepreneurship,Leadership — Beth @ 11:32 am
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