By Andrew Winston, Posted March 1st, 2010
The following was originally published on the Harvard Business Online.
Every year, major sporting events get greener and the goals for renewable energy use, carbon-neutrality, or zero-waste get tougher. The Vancouver Olympics which just ended featured a large range of greening activities; the sustainability staff worked on them for years, producing sustainability reports as far back as 2007. In their bids for the 2016 Olympics, not only did Chicago describe its games as “low-carbon”, but Tokyo actually claimed its event would be carbon-negative. As a special advisor to U.S. Soccer’s bid for the FIFA World Cup in 2018 or 2022, I can tell you that there will be some tough goals in place for that event as well, should we win the bid. (more…)