By Andrew Winston, Posted March 1st, 2010
The following was originally published on the Harvard Business Online.
Every year, major sporting events get greener and the goals for renewable energy use, carbon-neutrality, or zero-waste get tougher. The Vancouver Olympics which just ended featured a large range of greening activities; the sustainability staff worked on them for years, producing sustainability reports as far back as 2007. In their bids for the 2016 Olympics, not only did Chicago describe its games as “low-carbon”, but Tokyo actually claimed its event would be carbon-negative. As a special advisor to U.S. Soccer’s bid for the FIFA World Cup in 2018 or 2022, I can tell you that there will be some tough goals in place for that event as well, should we win the bid. (more…)
With the Vancouver 2010 Winter Olympic Games less than 60 days away, excitement is building across the country among athletes and fans. From our own backyard, many dramas will be played out in front of the world. But how did they get there? What are their stories? What lessons have they learned along the way? And what will they learn after these Games? 
